Finding makeup that stays true to traditional Chinese roots was once challenging. But thanks to Chinese culture-inspired makeup brand, Euphoric Sun, it’s now easy. It sells a range of Chinese – and Asian-inspired beauty products that let customers make themselves up in styles dating back centuries. The brand’s mission is to generate nostalgia and connect people all over the country to Chinese cultural roots, no matter their gender or ethnicity.
“We provide products that let you have fun and let the person you want to be shine through,” says founder Sun Li when discussing the brand’s mission. “We hope that everything, from exploring our site to receiving your items will make you smile,” she says.
Euphoric Sun carefully arranges its Asian-inspired beauty products by theme. Those reflecting Chinese culture are easily navigable on the brand’s website. Products include different Asian-themed palettes and cosmetics, lash sets, carefully designed bags, matte lip tints, clothing, and other accessories, all in keeping traditional roots.
Customers can also purchase the Eternal Sun Series Bundle containing all the products required for nostalgic Chinese beauty. It contains the brand’s Fantasy Colored Lash Set, Mooncake Festival Palette, Mooncake Red Lipstick from Red Moon Lipsticks, Tang Dynasty Palette, Qing Bunny Blush Palette, and Moonlit Red Eyeliner. The “bundle is full of Chinese history, Chinese culture, and Chinese aesthetics. [It] will make you a warrior, a princess, a king, and anything else you could imagine,” the brand says.
Planning for the release of the Eternal Sun bundle has been going on for some time, according to Founder Sun Li. The goal is to bring customers the full makeup history of both ancient dynasties and Chinese dramas.
As with other products in Euphoric Sun’s range, Eternal Sun bundle items come in a traditionally designed presentation box. Packages are carefully wrapped and regularly include additional stickers and gifts inside. The brand ships internationally and displays prices in most Asian, North American, and European currencies.
Euphoric Sun says that its makeup and accessories are for people who want to stand out from the crowd and aren’t afraid to put their true selves on display. “Being you is good enough,” Sun Li tells her audience.
To learn more about Euphoric Sun’s products and mission, click here to check out its website.
1776 Silverwood ave.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Entrepreneur Yak journalist was involved in the writing and production of this article.